Weekly Rejected Leads Summary Emails
In the past Publishers received individual email notifications for every lead rejection. With the new Rejection Analytics dashboard providing self-service access to rejection data, publishers have a comprehensive portal for viewing and analysing rejections.
Individual rejection emails are replaced with weekly summary emails that provide high-level rejection metrics and direct publishers to the dashboard for details.
Weekly summaries include total rejections, rejection rate, top rejection reasons, and campaign breakdown. Publishers still have immediate access to detailed rejection information through the dashboard, but not through individual emails.
All publisher users will receive a weekly summary for rejected leads.
Weekly Rejected Leads Summary emails are triggered at 09:00 UTC on Mondays.
Media Buyers receive a separate weekly summary with aggregate data across all their publishers.
The weekly summary highlights publishers with highest rejection rates for proactive outreach.
Examples for Publisher Weekly Rejected Leads Summary
The weekly rejected leads summary for Publisher contains:
- sum of rejected leads,
- breakdown by Rejection Reasons & Campaign (top rejection reasons and totals by campaign for a given publisher)
The example shown below is for one campaign. Publishers who supply inquiries for multiple campaigns will have a line item per campaign (second example).
Second example
Examples for Media Buyer Weekly Rejected Leads Summary
The weekly rejected leads summary for Media Buyer contains:
- sum of rejected leads
- breakdown by Rejection Reasons & Publisher totals (top rejection reasons by publisher)
The example shown below is for one campaign. Media buyers who manage multiple campaigns will have a line item per campaign (second example).
Second example
