Publisher Rank Report
Purpose
See how Publisher performance is rated once questionnaires are filled in with scores for these areas: Responsiveness, Creative Quality, Lead Delivery vs Pacing, Campaign Results, Client Satisfaction and Cost Per Lead
How to use the Publisher Rank Report
The Rank Report will work for a selected IPP (can be more than 3 publishers) or a selection of publishers (maximum of 3). The number of publishers visible in the Rank Report is dependent on the publisher having been ranked/scored. Meaning that if a questionnaire has not been filled in for one of the selected publishers (or a publisher which is part of the selected IPP) the Publisher Name column will not contain the publisher.
Filters available in the Rank Report: Tactics, Regions and Audiences. If you apply any filter to the Rank Report, you will normally reduce the number of publishers visible in the grid. To remove filters, click on ‘Clear Filters’.
| Publisher Name | Name of publisher (publishers will be visible if a questionnaire has been filled in with scores for their contribution) |
| Performance |
Calculated as Overall Score / 5 (these 5 items are: Responsiveness / Creative Quality / Lead Delivery vs Pacing / Campaign Results / Client Sat) Performance can be further filtered by a Max and/or Min value |
| Standard Deviation |
Standard deviation measures how spread out or dispersed data is from the mean (average) value. A low standard deviation means the data points are clustered closely around the mean, while a high standard deviation means the data points are more widely dispersed. Think of it as a measure of how much individual data points typically deviate from the average. Calculation: SQL STDEVP method is used on the Average Score |
| # of times scored | This is how often a publisher has been scored in the Questionnaire linked to the Content Syndication Order (overall score >0) |
| # of times used | This is how often a publisher has been entered but not scored in the Questionnaire linked to the Content Syndication Order (e.g. the Content Syndication Order has not reached the step where publishers are scored) |
| % Rated | This is how often a publisher has been scored in the questionnaire linked to the Content Syndication Order (overall score >0) divided by how often a publisher has been used - Maximum 100% |
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Responsiveness Creative Quality Lead Delivery vs Pacing Campaign Results Client Sat |
Source = Questionnaire (average across all submitted ones). Score is from 1 to 5; 5 being the best. |
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Average CPL (Cost Per Lead) |
Source = Questionnaire (average across all submitted ones) Average CPL can be further filtered by a Max and/or Min value |